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Financial Fluency #005 - Financial Forecasting

Mar 02, 2024

The Insider's Guide to Forecast Preparation

 

 Read time: 5 mins

 

Today, a topic that will benefit both experienced professionals and those new to their roles which come with financial budgeting responsibilities. We will explore how you can actively participate in financial forecasting and identify the key technical elements you should focus on at the commencement of a financial year. So, let's dive in!

 

Why This Matters to You

Understanding the technical elements of financial forecasting is crucial for your professional growth and the success of your department/team/division. By actively participating in this process, you can contribute to accurate financial projections, identify potential risks and opportunities, and make informed decisions that align with the organization's objectives.

 

The Pitfalls of Inexperience

Before we delve into the key technical elements, let's address the common pitfalls inexperienced managers often encounter during financial forecasting:

 

  1. Limited knowledge of forecasting methods: Some are not aware that there are many methods in preparing a forecast. Examples include time series analysis, regression analysis, or scenario planning. Inexperienced managers may struggle to choose the most appropriate method for their department's needs. The method chosen will vary based on the industry and department type you work within. 
  2. Inadequate data analysis skills: Interpreting and analyzing financial data is essential for forecasting. Inexperienced managers may face challenges in identifying relevant data points, cleaning and organizing data, and extracting meaningful insights from the data. While many of these tasks can be outsourced to others within an organization, getting involved in the 'weeds' once or twice will set you up to understand limitations in data availability and general forecasting logic being applied. 
  3. Failure to consider financial drivers: Financial forecasts are influenced by key drivers, such as sales growth, cost drivers, pricing strategies, or market trends. Inexperienced managers may overlook the importance of identifying and incorporating these drivers into their forecasts.
  4. Ignoring financial assumptions: Forecasting requires making assumptions about future conditions. Inexperienced managers often overlook the need to document and validate the assumptions underlying their forecasts, leading to less reliable projections. Think of forecast preparation as a forever iterative exercise with a goal of becoming more accurate over time. 

 

The Road to Success: Key Technical Elements

Let's explore the key technical elements recently promoted managers should focus on at the commencement of a financial year. By paying attention to these areas, you can strengthen your financial forecasting skills and contribute to accurate and reliable forecasts:

1. Learn Forecasting Techniques

Invest time in understanding different forecasting methods such as time series analysis, regression analysis, or qualitative forecasting. Familiarize yourself with their applications, strengths, and limitations to choose the most appropriate technique for your department's specific needs.

Actionable steps:

  • Research and study different forecasting techniques.
  • Confirm how previous forecasts have been prepared within your organization and what approach was adopted.
  • Practice applying these techniques using real or hypothetical data.

2. Enhance Data Analysis Skills

Develop your data analysis skills to effectively analyze and interpret financial data. Learn techniques for cleaning and organizing data, identifying outliers or trends, and utilizing statistical tools or software for data analysis. This will enable you to extract valuable insights and make informed projections.

Actionable steps:

  • Develop a basic skills using spreadsheet tools like Excel or Google Sheets to manipulate and analyze data.
  • Explore statistical analysis functions and formulas.
  • Familiarize yourself with data visualization techniques to present your findings effectively.

3. Identify and Incorporate Financial Drivers

Identify the key financial drivers that impact your department's performance. These may include factors like sales volume, pricing strategies, cost drivers, or industry trends. Understand how these drivers interact and incorporate them into your forecasts to ensure accuracy and relevance.

Actionable steps:

  • Conduct a thorough analysis of your department's historical data to identify the drivers that significantly impact financial outcomes.
  • Stay informed about industry trends, market conditions, and regulatory changes.
  • Engage with relevant stakeholders and collaborate to understand the drivers affecting their areas as well as what has taken place within your area in prior periods.

4. Document and Validate Assumptions

Be diligent in documenting the assumptions underlying your forecasts. Clearly articulate the factors you consider when projecting future conditions, such as market growth rates, competitive landscape, or technological advancements. Regularly review and validate these assumptions to maintain the reliability of your forecasts.

Actionable steps:

  • Create a comprehensive assumptions log where you document and update the assumptions made for each forecast.
  • Seek input and feedback from subject matter experts to validate and refine your assumptions.
  • Continuously monitor and assess the validity of your assumptions as circumstances change.

5. Utilize Financial Forecasting Tools

Leverage financial forecasting tools and software available in the market. These tools can streamline the forecasting process, automate calculations, generate visual representations of data, and provide advanced analysis capabilities. Familiarize yourself with these tools and utilize them to enhance the accuracy and efficiency of your forecasting efforts. 

Actionable steps:

  • Clarify and gain access to the relevant (if any) forecasting tools your organization utilizes.
  • Attend training sessions or seek tutorials to become proficient in using the selected tool.
  • Explore the different features of the software and leverage them to simplify complex calculations and visualize your forecasts.

 

In Conclusion

 

Inexperienced department managers have a unique opportunity to contribute to financial forecasting by focusing on the key technical elements discussed. By learning forecasting techniques, enhancing data analysis skills, identifying financial drivers, documenting assumptions, and utilizing forecasting tools, you will be well-equipped to navigate the intricacies of financial forecasting and make informed decisions for the success of your department. Remember, practice and continuous learning are vital for developing your expertise in this critical area.

 

I hope you found this helpful. If you haven't already, feel free to subscribe and follow me on LinkedIn for weekly actionable tips.

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